Sunday, December 14, 2008

Defintion of the week: Brand

Note to self: you don't brand... get branded. tssssst.

From Webster

Etymology: Middle English, torch, sword, from Old English; akin to Old English bærnan to burn
Date: before 12th century

brand. noun. a mark made by burning with a hot iron to attest manufacture or quality or to designate ownership (2): a printed mark made for similar purposes : trademark b (1): a mark put on criminals with a hot iron (2): a mark of disgrace : stigma <the brand of poverty>
also Webster:
to brand. transitive verb. to mark with a brand.
From AnotherPundit
branding. active verb. the 21st century process through which corporations designate ownership over human beings and their labor, public space, art, culture and the production of knowledge.

1 comment:

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